CUSTOM FORMULATED |
AMMONIA FREE |
SALON RESULTS AT HOME |
NO BASE COLOR CHANGE |
CLIENT TRUSTED |
PROFESSIONALLY ANALYZED |
SAFE & CONTROLLED TONING |
CUSTOM FORMULATED |
AMMONIA FREE |
SALON RESULTS AT HOME |
NO BASE COLOR CHANGE |
CLIENT TRUSTED |
PROFESSIONALLY ANALYZED |
SAFE & CONTROLLED TONING |

Brassy? Uneven? Too Warm?

Start My Free Hair Analysis

THIS ISN’T A FILTER. IT’S FORMULA.

Real clients. Real tone correction. No edits. No tricks. Just custom-blended results.

4,000+ Custom Formulas Created
✔️ Used by clients worldwide • ✔️ Salon-grade results • ✔️ Personalized for every hair type

BOX TONER GUESSES. WE DON’T.

One is generic. One is made for your exact tone.

Box Toner

  • ✖ Same formula for everyone
  • ✖ No photo analysis
  • ✖ Risk of uneven tone

MADETONE

  • ✔ Custom blended for YOU
  • ✔ Analyzed from your real photos
  • ✔ Balanced, controlled results

How It Works

Simple. Personalized. Professional.

1

Answer 5 Quick Questions

Tell us about your current tone, hair history, and goal.

2

We Custom-Formulate Your Tone

Professional pigment balance adjusted specifically for your hair.

3

Apply & See Salon-Level Results

Even, controlled tone correction — without recoloring your base.

Custom hair toner formula

Your Custom Formula — $45 All Inclusive

No subscriptions. No hidden fees. One personalized formula made just for you.

Start My Hair Analysis

Loved by Our Clients

★★★★★ 4.9/5 based on 1,200+ reviews • Google Verified
★★★★★

I was scared to tone at home again.
This fixed my brassy ends in one session.
It honestly looks salon-done.

— Jessica M.
★★★★★

Perfect balance.
Not too warm. Not too ashy.
Just clean blonde.

— Amanda R.
★★★★★

I tried everything before.
This is the first time my tone
actually looks controlled.

— Chloe D.
★★★★★

I didn’t expect this level of result.
Even my stylist noticed.

— Maria L.
★★★★★

My balayage looks blended now.
No more orange tones.

— Natalie K.
★★★★★

The support team followed up.
It felt truly custom.

— Sophia T.
★★★★★

I was scared to tone at home again.
This fixed my brassy ends in one session.
It honestly looks salon-done.

— Jessica M.
★★★★★

Perfect balance.
Not too warm. Not too ashy.
Just clean blonde.

— Amanda R.
★★★★★

I tried everything before.
This is the first time my tone
actually looks controlled.

— Chloe D.
★★★★★

I didn’t expect this level of result.
Even my stylist noticed.

— Maria L.
★★★★★

My balayage looks blended now.
No more orange tones.

— Natalie K.
★★★★★

The support team followed up.
It felt truly custom.

— Sophia T.
Emma, founder of Madetone and professional hair colorist
Meet the Founder

Created by a real hair colorist

Madetone was founded by Emma, a professional hair colorist working hands-on with clients in her own studio.

After seeing how often hair tone was ruined by the wrong products, she created a simpler approach — personalized formulas designed around each client’s tone, goal, and hair type.

Every formula is rooted in real salon experience — never guesswork.

Emma • Founder & Hair Colorist